Privacy Policy of RutaOaxaca
Your privacy matters to us. Here we explain what data we collect and how we use it.
In compliance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) of Mexico, RutaOaxaca (located in Oaxaca de Juárez, Oaxaca) informs you that it is responsible for processing your personal data. This Privacy Policy describes how we collect, protect, and use information when you visit our website rutaoaxaca.com.mx.
RutaOaxaca es un proyecto digital enfocado en promover eventos culturales, turísticos y lugares de interés en Oaxaca de Juárez, México.
By browsing our website and providing us with your information, you grant your express consent for the processing of your data in accordance with this Policy. We recommend reviewing it periodically.
1. Information We Collect
We collect different types of information depending on how you interact with our site:
- Contact information: name and email address when you use the contact form.
- Usage data: pages visited, time spent, device and browser type, referral source (anonymized IP).
- Cookies and similar technologies: we use cookies upon user consent. You can modify or withdraw your consent at any time from your browser settings or our website. For full details, please visit our Cookie Policy.
- Advertising data: Google AdSense may collect data to show relevant ads based on your interests.
2. How We Use Your Information
We use the collected information for the following purposes:
- Responding to your messages and inquiries submitted through the contact form.
- Improving the content, design, and functionality of our website.
- Analyzing site traffic using analytics tools (Google Analytics).
- Displaying relevant advertising through Google AdSense.
- Complying with applicable legal obligations.
3. Google AdSense and Advertising
We use Google AdSense to serve ads on our site. Google, as a third-party vendor, uses cookies to serve ads to users based on their prior visits to RutaOaxaca and other websites on the Internet.
Google's use of advertising cookies enables it and its partners to serve personalized ads to you.
You can opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can visit www.aboutads.info to opt out of third-party cookies for personalized advertising.
Google puede utilizar cookies, incluyendo la cookie DoubleClick, para mostrar anuncios basados en tus visitas anteriores a este y otros sitios web.
4. Sharing Your Information
We do not sell or rent your personal information to third parties. We may share it only in the following cases:
- With service providers who help us operate the site (e.g., Google Analytics, Google AdSense), who are required to protect it.
- When required by law or a court order.
- To protect the rights, property, or safety of RutaOaxaca, our users, or the general public.
All data transfers to third parties are carried out under data protection agreements and solely for the stated purposes.
5. Information security
We maintain rigorous policies and controls corresponding to administrative, technical, and physical measures in accordance with good practices to preserve the confidentiality of your information, such as the use of secure connections (SSL/TLS).
We encourage the adoption of good cybersecurity practices, but we warn that no transmission over the global network is completely infallible.
6. Your Rights
Depending on your location, you may have the following rights over your personal information:
| Right | Description |
|---|---|
| Access | Request a copy of the personal data we hold about you. |
| Rectification | Request correction of inaccurate or incomplete information. |
| Erasure | Request deletion of your personal data under certain circumstances. |
| Objection | Object to the processing of your data for certain purposes, such as marketing. |
| Portability (when applicable) | Obtain your data in a readable format. |
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Contact messages are deleted after a reasonable resolution period.
8. Privacy of minors
Our digital platform is not intended or directed to collect data from minors under 18 years of age, in accordance with binding legislation for the protection of minors. If we confirm that we have received data from a minor without verifiable parental consent, we will proceed to purge them from the systems categorically and immediately.
9. Changes to This Policy
We may occasionally update this Privacy Policy. Any changes will be posted on this page with the corresponding update date. We recommend reviewing it periodically.
10. Contact and Exercise of Rights
If you have privacy questions or wish to exercise any of your ARCO Rights against RutaOaxaca, send us an official email directly to admin@rutaoaxaca.com.mx.
Last updated: April 2026